4FJ: Fish smart campaign

The 4FJ movement breaks through the noise about the future of Fiji’s fisheries. Population growth, income needs, modern fishing gear, and increased access to markets along with environmental threats that place pressure on the sustainability of Fiji’s fisheries. The future of Fiji’s fisheries is critical for food security, livelihoods and the sustainability of coasts and oceans. 

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The 4FJ Fish Smart campaign is coordinated by cChange and supported by Pacific-European Union Marine Partnership (PEUMP) Programme, with guidance from the Pacific Community and the Locally-Managed Marine Area Network International, with financial support from the European Union and the Government of Sweden. The campaign is also funded through the Bloomberg Philanthropies Vibrant Oceans Initiative.

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